WNLA Field Day

The 2018 Summer Field Day & Trade Show has been canceled.  For more information, please call the WNLA office at (608) 743-9696.



Cocktails & Conversation presented by WNLA

Cocktails & Conversation features speaker David Stamm, CEO of Stamm Technologies, who will give a presentation titled, "Cyber Attacks on the Rise--It's Not a Question of IF, but WHEN:  What to Watch Out For, on March 1, 2018 starting at 6 pm.  Tickets are $40 for WNLA members and their guests ($60 for non-members) and include hors d'oeuvres and beverages.  The event will be held at the beautiful Western Lakes Golf Club in Pewaukee.  Sponsorships are available at $100 or at $250.  For all the details click on the Registration Form here.

Plant of the Year designation

Every year, the Wisconsin Nursery and Landscape Association brings forward top notch but underused plants in an effort to focus the public’s attention on plants that they feel should be used more often in the landscape.

WNLA Winter Workshop

CONEXSHOW Educational Sessions Presented by WNLA (formerly known as Winter Workshop) 

Thank you to all who attended the 2018 CONEXSHOW Educational Sessions Presented by WNLA (formerly Winter Workshop), held February 7 & 8, 2018 at the Wisconsin Expo Center at State Fair Park. Also, many thanks to the sponsors and to the speakers--we could not have done it without you!


WNLA - Wisconsin Nursery and Landscape Association


WNLA serves as a state-wide association of nursery and landscape businesses and professionals and is a member association of the Wisconsin Green Industry Federation.  WNLA hosts an annual Summer Field Day and Trade Show, a Winter Workshop, an annual scholarship and education golf outing, and is a Premier Sponsor of the Wisconsin Public Television's Garden Expo in Madison, Wisconsin.  WNLA and WGIF provide legislative, regulatory, and public relations advocacy on behalf of the state's nursery and landscape industry.  WNLA and/or WGIF hold memberships as state associations of AmericanHort and the National Association of Landscape Professionals (NALP).  For more information, contact Brian Swingle at (608) 743-9696.


Commemorating its 100th Anniversary, Governor Walker issued a State of Wisconsin Gubernatorial Proclamation on January 3, 2018 officially declaring it as Wisconsin Nursery and Landscape Association Day in Wisconsin.

Governor Walker presented the Proclamation to WNLA President Ross Swartz in a ceremony at the State Capitol in Madison, Wisconsin.  Also on hand were WNLA Board members and officers, Executive Director Brian Swingle, Representative Paul Tittl of Wisconsin's 25th Assembly District, and Representative Amy Loudenbeck of the 31st Assembly District.

The Proclamation recognizes not only the economic impact of WNLA but also acknowledges the environmental and social impact of nursery plants and landscaping, mentioning the benefits of erosion control, noise abatement, water filtration and purification, air quality improvement, oxygen production, energy savings, community beautification and pride, plus the advantage to wildlife and pollinators that a robust landscape provides.

WNLA's history began on December 27, 1917 when a small group of growers formalized their alliance, crafted a set of bylaws, and created the Wisconsin Nurserymen's Association.  Over the years, its membership and mission grew.  It later became the Wisconsin Nursery Association, and then in 2015 the organization expanded to become the Wisconsin Nursery and Landscape Association.  Throughout its 100-year history, the association has represented the interests of growers of nursery products, including trees and shrubs, which bring billions of dollars to Wisconsin's economy.

The Wisconsin Nursery and Landscape Association serves the Green industry and its 225 members, which include growers, landscapers, and industry suppliers.  WNLA is celebrating its 100th Anniversary with events in 2018.

   See the pdf


Brian Swingle, Executive Director 
4323 Milton Avenue, Ste. 210 
Janesville, WI  53546 
Phone:  (608) 743-9696
Fax:  (608) 743-9477 
Email:  membership@toriiphillips.com


Wisconsin Nursery and Landscape Association


Ross Swartz, Paul Swartz Nursery & Garden Shop (262) 537-8083

Vice President

Brent Gustason, Johnson's Nursery (262) 252-4980

Secretary / Treasurer

Liesl Thomas, W. & E. Radtke (262) 253-1412

Past President

Tom Bergan, McKay Nursery Company (920) 478-2121


Ron Amos, Evergreen Nursery Company (800) 448-5691                                                                                                        Jeff Edgar, Silver Creek Nurseries, Inc. (920) 684-1225
Andy Kurth, Weed Man-Madison (608) 824-0043
Seth Nicholson, The Bruce Company of Wisconsin (608) 836-7041
Jonathan Stickels, Mariani Plants   (866) 627-4264

WNLA Representatives to the WGIF Board

Brent Gustason, Johnson’s Nursery  (262) 252-4980 
Tom Bergan, McKay Nursery Company (920) 478-2121

 WNLA Madison


       Becky Kielstrup, Avant Gardening & Landscaping (608) 878-6485

Vice President

      Dave Loecher, Circle B, Inc. (608) 846-9200




      Paul Rhyner, County Materials  (608) 845-8636

Executive Secretary

      Chrissy King (608) 333-2373


      Tony Callies, Madison Block & Stone (608) 249-5633

      Nate Choudoir, Four of Six Landscape (608) 445-6756

      Patrick McKinley, Reinders, Inc. (608) 244-0200

      Deb Paul, Midwest Decorative Stone (608) 273-9787

WNLA Madison Representatives to the WGIF Board

     Tony Callies, Madison Block & Stone  (608) 249-5633

      Becky Kielstrup, Avant Gardening & Landscaping  (608) 838-6485

WNLA Southeast


      Jonathan Stickels, Mariani Plants  (866) 627-4264

Vice President

      Dennis Habenicht, High Prairie Landscape Supply  (262) 279-6500


      Kevin Nolan, Cassity Tree Service, Inc.  (262) 886-5224


      Tim Palmen, Horizon Landscape Solutions  (262) 914-6344

WNLA Southeast Representatives to the WGIF Board

      Mark Jasperson, Jasperson Sod Farm  (262) 835-2826

      Ross Swartz, Paul Swartz Nursery and Garden Shop  (262) 537-8083







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